Pragmatic replaces head of sales with immediate effect

Flexible IC manufacturer Pragmatic Semiconductor Ltd. (Cambridge, England) has appointed James Davey, as senior vice president of sales, business development and product management.

Davey takes over from Chief Commercial Officer Alistair Hanlon with immediate effect. Hanlon will continue to support the business in an advisory role, the company said.

Previously Davey was vice president for EMEA at eInfochips, the design services business of Arrow Electronics. Prior to that Davey held several commercial roles at Arrow and before that worked at Cadence Design Systems and Microchip Technology.

In a statement David Moore, CEO, Pragmatic Semiconductor said scaling international commercial success is critical to the company.

In the same statement Davey said: “Pragmatic’s FlexIC technology, combined with its broader capabilities for sustainable semiconductor and foundry innovation, uniquely positions the company to redefine the industry landscape.”