“Design Your Own Speaker with B&O”

Bang & Olufsen has introduced a unique concept called the B&O Atelier, which gives customers the opportunity to design and customize their own speakers. This innovative approach allows individuals to personalize their audio experience according to their preferences and style. With three distinct levels of customization - Atelier Bespoke, Atelier Editions, and Atelier Catalogue - customers have the flexibility to create a speaker that truly reflects their individuality.

At the Atelier Bespoke level, customers have the freedom to design a speaker from scratch, bringing their creative vision to life. This level of customization is ideal for those who have specific ideas in mind and want a truly one-of-a-kind piece. From choosing the shape and size of the speaker to selecting the materials and finishes, the possibilities are endless.

For those who prefer a more curated approach, the Atelier Editions option offers a selection of pre-designed speaker models that can be further customized to suit individual preferences. This level allows customers to put their own spin on existing designs, making subtle or significant changes to create a speaker that is uniquely theirs.

Alternatively, customers can opt for the Atelier Catalogue level, which provides a range of pre-set designs to choose from. This option is perfect for those who appreciate the convenience of selecting from a curated collection of speaker designs while still having the ability to personalize certain elements such as materials and finishes.

Overall, the B&O Atelier concept represents a new era of customization in the audio industry, where customers can actively participate in the creation of their own audio equipment. By offering different levels of customization, Bang & Olufsen is empowering individuals to express their unique tastes and preferences through their speakers, ultimately enhancing their listening experience in a personalized way.