Serbia was born from a passion for creating innovative hardware and electronics that push boundaries. Founded in 2015, we bring together a team of experienced engineers and designers dedicated to developing high-performance solutions for the ever-evolving consumer electronics and Internet of Things (IoT) landscapes.


Our core strength lies in wireless connectivity and sensor integration. We leverage this expertise to craft products that deliver exceptional functionality and prioritize efficiency, user experience, and seamless integration within connected ecosystems.


At, we believe in the power of collaboration. We partner closely with clients to tell their stories through form and function. Whether you’re a startup building the next big gadget or an established brand seeking to enhance your product line, is your trusted partner in hardware innovation.


Hardware design

Transform your innovative ideas into tangible hardware products. Our experienced engineers guide you through every stage of the design process, from concept development to production support. We specialize in:


Product Ideation & Concept Development: Collaboratively refining your concept, considering functionality, target market, and manufacturability.

Schematic Capture & PCB Design: Creating detailed schematics and optimized PCB layouts for optimal performance and manufacturability.

Prototyping & Hardware Verification: Building functional prototypes to validate your product’s design and performance in real-world scenarios.

Embedded software development

Unlock the full potential of your hardware with custom-embedded software development. Our team creates efficient and reliable software tailored to your specific product needs, including:


Device Drivers & Hardware Integration: Seamlessly integrate your hardware components with the software for optimal functionality.

Firmware Development: Creating low-level software that controls the core operations of your device.

Real-Time Operating Systems (RTOS): Implement an RTOS in your product for efficient resource management and real-time response.

End-to-end IoT (Internet-Of-Things) product design and development

Develop cutting-edge IoT products from concept to market. We combine our hardware design expertise with wireless connectivity and sensor integration to create intelligent, connected devices.


Sensor Integration & Data Acquisition: Integrating various sensors to collect and process data from the physical world.

Wireless Connectivity (Wi-Fi, Bluetooth, Cellular): Enabling your device to communicate seamlessly with other devices and cloud platforms.

Cloud Integration & Data Management: Establishing secure communication between your device and cloud platforms for data storage, analysis, and remote management.

High-technology R&D services

Push the boundaries of hardware innovation with our high-technology R&D services. We can assist you with:


Emerging Technology Exploration: Researching and integrating cutting-edge technologies like AI, machine learning, and advanced sensor technologies.

Proof-of-Concept Development: Creating functional prototypes to validate the feasibility and potential of your innovative hardware ideas.

Industrialization, product rollout and production support

Ensure a smooth transition from prototype to mass production. We offer comprehensive services, including:


Manufacturing Partner Selection: Connecting you with reliable and cost-effective manufacturing partners based on your product’s needs.

Bill of Materials (BOM) Optimization: Optimizing your Bill of Materials to reduce costs and ensure efficient production processes.

Production Support & Quality Assurance: Providing technical documentation and collaborating with manufacturers to maintain high-quality standards throughout production.


Rapidly iterate and validate your hardware design with our prototyping services. We utilize advanced techniques to create functional prototypes that allow you to:


  • Test & Validate Functionality: Verify your product’s core functionalities and identify potential design flaws early in the development cycle.
  • Gather User Feedback: Obtain valuable user feedback by putting a tangible prototype in the hands of potential users.
  • Refine & Improve Design: Before mass production, use prototyping iterations to refine and improve your hardware design.
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