Cherry Integrates German Subsidiary into Medical Division

Cherry, a renowned mechanical keyboard maker, is making significant strides by venturing into the medical and laboratory sector through the integration of Active Key GmbH, a company it acquired in 2021.

With this strategic move, Active Key will now operate under the umbrella of Cherry Digital Health GmbH, streamlining the corporate structure and enhancing the overall branding. This development will enable Cherry to offer cutting-edge interface technology tailored for the hygiene and medical, industrial, POS, and office sectors.

"The change of name and rebranding of Active Key GmbH mark the final stages of its integration into Cherry Digital Health, representing a crucial step in the targeted advancement of our products within the medical sector," stated Gerrit Schick, Managing Director of Cherry Digital Health GmbH. "The unified brand identity not only enriches our product portfolio but also underscores our commitment to expanding our role as a comprehensive hardware, software, and service provider."

Active Key GmbH, established in 2005, has been at the forefront of providing solutions for hygienic input devices known for their exceptional durability, user-friendliness, and reliability. The company's offerings also include chip card and magnetic card readers, further diversifying its product range.

"The journey that commenced in 2021 with the integration of Active Key GmbH has culminated in a significant milestone with the rebranding and incorporation into the Cherry brand," remarked Stefan Leitz, formerly Head of Business Development at Active Key GmbH and now serving as Director Global Business Development & Sales for Cherry Digital Health. "The extensive cross-industry network and robust sales channels present immense value, particularly for our customers. We are poised to leverage this potential to expand our portfolio even further."

Headquartered in Auerbach, Germany's Upper Palatinate region, Cherry operates with over 400 employees across production facilities in Auerbach, Zhuhai (China), and Vienna (Austria), as well as multiple sales offices worldwide. The company's global presence underscores its commitment to innovation and excellence in providing top-notch solutions for various industries.