Manus Joins Meta for General AI Agent Deployment Expansion

Meta has confirmed that Manus joins Meta in an acquisition that will see the general-purpose AI agent integrated across the company’s consumer and business products, including Meta AI. The financial terms of the deal were not disclosed.

Manus, which debuted publicly in March 2025, positions itself as a step beyond conventional generative AI chatbots. Rather than focusing on text generation alone, the company markets its software as a general AI agent capable of executing multi-step tasks end to end, including file handling, evaluation workflows, coding, and data analysis.

According to Meta, Manus will continue to operate its existing subscription service while its technology is gradually incorporated into Meta’s wider AI stack. The Manus team will also join Meta as employees.

Manus Joins Meta as Agent Technology Gains Traction

Manus was developed by Butterfly Effect, a China-founded company that maintains operations in Hong Kong and recently relocated its headquarters to Singapore. The company claims to have reached approximately $100 million in annual recurring revenue within eight months of launch, an unusually fast ramp for an enterprise-focused AI platform.

A central feature of Manus’s approach is its use of cloud-hosted virtual machines, described by the company as autonomous “computers” that can open files, run code, and coordinate multiple AI models to complete tasks. One commonly cited demonstration involves screening job applicants by unpacking and analyzing CVs stored in a compressed archive, then ranking candidates according to user-defined criteria.

Strategic Fit Within Meta’s AI Ambitions

The acquisition comes as Meta continues to invest heavily in AI infrastructure. The company has publicly committed tens of billions of dollars to data-center expansion to support AI workloads, while also experimenting with subscription-based AI services alongside its advertising-driven business model.

Meta founder and CEO Mark Zuckerberg has repeatedly framed the company’s long-term goal as building AI systems that can assist users in achieving complex objectives, rather than merely responding to prompts. In that context, the Manus platform appears aligned with Meta’s broader strategy of deploying task-oriented agents across messaging, productivity, and business tools.

In a statement released by Manus, CEO Xiao Hong said the company would retain operational independence while gaining access to Meta’s scale and infrastructure.

For Meta, the deal represents its fifth AI-related acquisition in 2025, following earlier purchases in speech, hardware, and AI acceleration. Whether Manus joins Meta as a standalone service or becomes deeply embedded in Meta AI products will likely become clearer over the coming year as integrations begin to surface.

An overview of Meta’s broader AI roadmap is available on the company’s official newsroom here.

Related coverage of AI agents and enterprise automation can be found at eeNews Europe’s Artificial Intelligence tag here.