Qualcomm Introduces AR Technology to AR Alliance

The AR Alliance is a collaborative platform that offers a supportive and neutral environment for organizations of all sizes to actively participate in advancing and strengthening the augmented reality hardware development ecosystem. With a focus on fostering innovation and cooperation, diverse organizations from around the world come together through the AR Alliance to accelerate the development of cutting-edge technologies and processes for creating AR wearables and devices that deliver a meaningful and positive user experience.

Dr. Bharath Rajagopalan, chair of the AR Alliance and director of strategic marketing at STMicroelectronics, emphasized the collective effort of the founding members in driving AR technology forward. He highlighted the vast potential of AR and the importance of collaboration among member companies. The AR Alliance serves as a hub for aligning strategies to enhance and expand the global augmented reality supply chain, with Qualcomm Technologies playing a crucial role in providing enabling platforms for application development.

Said Bakadir, Senior Director of Product Management at Qualcomm Technologies, Inc., underscored the company's decade-long commitment to fueling innovation and supporting the XR ecosystem through its Snapdragon® XR Platforms. These platforms have been instrumental in powering a wide range of XR hardware currently available in the market, showcasing Qualcomm's expertise and market leadership in the AR space.

The AR Alliance's Founding Board Members include industry giants such as STMicroelectronics, META, Essilor Luxottica, Corning, Dispelix, Optofidelity, MICROOLED, Google, and the latest addition, Qualcomm Technologies. Each member brings unique expertise and capabilities to the table, contributing to the collective goal of advancing AR technology and driving the industry forward.

For organizations looking to be part of a dynamic and forward-thinking community dedicated to shaping the future of augmented reality hardware development, the AR Alliance offers a valuable platform for collaboration, innovation, and growth. By fostering partnerships and sharing knowledge, the alliance aims to push the boundaries of AR technology and create immersive experiences that enhance the way we interact with the world around us.