The sweet smell of AI

IBM and L’Oréal to Build First AI Model to Advance the Creation of Sustainable Cosmetics

IBM and L’Oréal, the world’s leading beauty company, announced a collaboration to leverage IBM’s generative artificial intelligence (GenAI) technology and expertise to uncover new insights in cosmetic formulation data, facilitating L’Oréal’s use of sustainable raw materials, for energy and material waste reductions. This unique effort will develop a custom AI foundation model engineered to significantly increase the ability of L’Oréal Research & Innovation teams to reach extra performance and consumer satisfaction in every cosmetic category and every region of the world. The formulation foundation model is believed to be a first-of-its-kind in the industry, redefining AI innovation at the intersection of beauty, chemistry and technology. 

The collaboration combines L’Oréal’s unparalleled expertise in cosmetic science with IBM’s cutting-edge artificial intelligence technologies for scientific discoveries, to unlock a future where science and technology can inform or help prioritize solutions that are both ecologically responsible and innovative. To preserve Earth’s natural resources, it is critical to explore renewable, sustainably sourced raw materials when developing consumer products. This effort will contribute to helping L’Oréal meet its L’Oréal for the Future’s target of sourcing most of its product formulas based on bio-sourced materials and/or the circular economy by 2030.