RS Introduces Embedded Software Service

Distributor RS is revolutionizing the software development tools industry by offering digital and instant delivery through suppliers Matrix and Segger. This innovative approach is set to transform the way engineers access and utilize software for embedded systems.

The embedded software application, introduced by RS subsidiary Okdo at the Embedded World show in Germany, marks a significant milestone in the industry. Okdo claims to be among the first distributors to provide a fully digital and automated software service on a global scale, catering to the growing demand for digital distribution.

Recognizing the challenges faced by customers who traditionally had to purchase hardware and licenses from different vendors, RS's new digital distribution model streamlines the process. Customers can now purchase software online and receive downloadable license keys via email within seconds, eliminating the typical lead time of 2-11 weeks associated with physical purchases.

By reducing the time to market and minimizing the environmental impact of physical software distribution, RS is not only enhancing customer experience but also promoting sustainability in the industry. This shift away from traditional CD-ROMs and USBs towards digital delivery aligns with the company's commitment to innovation and efficiency.

Segger's offerings, including Embedded Studio and SystemView, provide engineers with powerful tools for managing and visualizing embedded applications in real-time. The multi-platform IDE and advanced system insights offered by Segger empower engineers to work with complex embedded systems more effectively, ultimately improving productivity and performance.

On the other hand, Matrix's Flowcode programme complements RS's digital distribution strategy by enabling engineers to swiftly develop electrical, electronic, and electromechanical systems. FlowCode's visual IDE simplifies the process of creating IoT applications, allowing developers to prototype and deploy solutions without extensive coding knowledge. This user-friendly approach to software development aligns with RS's goal of making technology more accessible and intuitive for engineers.

Phill Smith, Director of Strategic Software Delivery at RS Group, emphasized the importance of meeting customer expectations for instant digital services. He highlighted the seamless checkout process and global availability of license keys, underscoring RS's commitment to providing a convenient and sustainable software distribution experience. As RS plans to onboard additional suppliers by 2024, the company is poised to lead the way in shaping the future of digital distribution in the embedded systems industry.