BICS Collaborates with Cellusys to Enhance Roaming Services

The partnership between BICS and Cellusys is set to revolutionize the roaming services offered to BICS’ customers, particularly mobile operators. This collaboration aims to bring about improvements in quality, security, and cost-effectiveness in the realm of international roaming services. Denis Souillart, Head of Mobility and Capacity Solutions at BICS, emphasizes the significance of investing in services crucial to operators and supporting innovations like 5G, VoLTE, and IoT. He states, “With Cellusys, we share a customer-centric approach, and this partnership will deliver additional value for customers seeking to enhance their end-user experience.”

One of the key aspects of this partnership is the support for value-added roaming services such as Steering of Roaming, Welcome SMS, and Roaming Call Correction. As the landscape of global connectivity continues to evolve rapidly, BICS is keen on collaborating with providers like Cellusys that align with its commitment to delivering high-quality solutions with top-notch service offerings. The importance of quality and service has never been more pronounced as mobile operators grapple with the complexities of roaming, including the surge in travel eSIMs, the rise in IoT applications, and the advent of 5G SA.

Chris Lennartz, VP Product at Cellusys, highlights the challenges faced by operators in managing mobile services abroad, stating, “BICS and Cellusys are on a mission to simplify this process for operators, enabling them to concentrate on their core business and customers.” The dynamic nature of roaming necessitates flexibility for operators in selecting their preferred roaming partner, and solutions like the one offered by Cellusys play a crucial role in facilitating this flexibility.

Moreover, the BICS Welcome SMS service is poised to receive further enhancements through the partnership with Cellusys. These messages, sent by operators to subscribers upon arrival in a new country, provide information on data, call, and SMS rates, as well as local emergency contact numbers. Compliance with such services is increasingly becoming a regulatory requirement in many markets, with penalties or sanctions for non-compliance. Additionally, services like call correction, which automatically converts numbers to international format and standardizes short numbers for users traveling abroad, are also supported by this collaboration.

In conclusion, the partnership between BICS and Cellusys signifies a significant step towards enhancing roaming services for mobile operators. By combining their expertise and customer-centric approaches, the two companies are poised to deliver innovative solutions that address the evolving needs of the industry. As the demand for seamless and reliable international connectivity continues to grow, collaborations like this are instrumental in driving the industry forward and ensuring a superior end-user experience.