Revolutionary Holographic Windscreen Unveiled

Ceres Holographics, based in Scotland, has achieved a groundbreaking milestone in the automotive industry by introducing the world's first fully integrated windscreen featuring multiple holographic optical elements (HOEs) within a single laminate.

The innovative holographic windscreen, developed in collaboration with Eastman in the US, leverages Ceres' cutting-edge HoloFlek technology to create films embedded with multiple HOEs. These films are seamlessly laminated inside the windshield glass using Eastman's proprietary lamination techniques.

The manufacturing process of HoloFlekt involves replicating each custom-designed HOE onto a windshield-sized photopolymer film. This cost-effective and scalable process enables the production of multi-display Heads-Up Display (HUD) areas on any glass surface. Eastman's lamination process then facilitates the integration of Ceres' finished HOE-imprinted film into the windscreen, allowing content to be projected by a compact LED projector within the vehicle's instrument panel for each display area.

"We have collaborated with Ceres for several years to ensure the seamless integration of their HOE films into automotive-approved windshields in a scalable manner. The implementation of multi-HOE films for transparent displays represents a significant advancement that will appeal to OEMs seeking to differentiate their vehicles, enhance safety, and elevate the overall user experience," stated Romain Delorme, Global HUD Segment Market Manager at Eastman.

This implementation method enables the creation of multiple display areas within a single windshield, each tailored to OEM specifications in terms of size, position, and viewing angle. Each display area contains a uniquely programmed HOE, collectively offering the industry's largest field of view HUD with unparalleled system geometry flexibility.

"Through extensive technical collaboration with Eastman and our engagement with leading OEMs, we are poised to introduce an automotive-grade holographic transparent display HUD solution to the market. With growing concerns about safety distractions posed by conventional in-car information displays, such as large touchscreens and 'look down' interfaces, this HUD technology presents a compelling and safer alternative," remarked Andy Travers, CEO of Ceres.

Ceres is currently showcasing a concept demonstrator kit designed to provide OEM Human-Machine Interface (HMI) and User Experience (UX) designers with a platform to explore the capabilities of transparent display HUDs and experiment with the placement of information. The demonstrator, featured at Car.HMI Europe in Berlin, offers a simulated driver/passenger experience and serves as a valuable tool for HMI designers to develop safety, operational, and infotainment content using traditional controls before the availability of a physical prototype vehicle.

"In addition to the technical aspects, we are dedicated to educating HMI and UX designers on the potential of this innovative transparent display medium. By empowering developers with the tools and freedom to innovate, we anticipate driving new levels of creativity in content and HMI design that will enhance safety and user experience," added Travers.

For more information, visit www.eastman.com and www.ceresholographics.com.